REALeadership: Growing Your Business and
Saving the World at the Same Time
8 Hour Workshop - (Revolutionary 12:00 - 12:00 format)
Successful enterprise as we’ve known it has taken a headfirst dive toward extinction. Most businesses today are caught in a tightening grip pushed by cost and quality pressures, demanding customers, rising regulation and global competition. That’s because self-interest is not a sufficient motive to generate market-changing innovation. The pursuit of sustainable abundance for all is the only relevant goal of business. Yet, most leaders are ill prepared to break beyond brute-force personal effort to win and keep business because they have only been trained in skills and competencies that are simply inadequate to deal with the raging complexities of the 21st century.
Today threats and opportunities of new technologies, demands for social responsibility, challenges of sustainability and shifting values of employees and consumers have changed the requirements of effective leadership at its foundation. This represents an unprecedented opportunity for organizations to break away from their competitors and create new value, new products and new customers. But it won’t come by trying harder using the same thinking that’s brought us here.
What’s needed is REALeadership:
- A new leadership paradigm that identifies “leadership 4.0” built on new 21st century assumptions that must turn ideas into value instead of things into money. It’s a new mindset that embraces transparency, the social web and opportunity to re-invent a sustainable future.
- A new business model that is focused on creating unique value that becomes the organization’s Promise; a promise that is relevant to a sustainable future that excites new customers and inspires employees.
- A new innovation process called EverGreen™ that simplifies complex innovation theory into a tool every employee can use to obliterate costs and waste and invent new service and product combinations that create new revenue streams.
- A new marketing method that goes beyond branding to engaging customers in a virtuous cycle of “active advocacy.”
Workshop Objectives:
This revolutionary 8-hour workshop is designed to teach the knowledge and skills of REALeadership and create game-changing growth initiatives by creating new sources of value, new product, and capturing new customers. Each workshop is preceded by data gathering through a suite of organization and personal assessment tools.
DAY ONE
Module 1: The Case for REALeadership
- The 5 common causes of leadership failure and why their impact is growing.
- The 3 forces that are changing enterprise.
- Today’s cases of failure (GM) and success (Apple, Teamwork Apparel).
Module 2: REALeadership: Tomorrow is Today
- The 3 characteristics of the Hybrid enterprise.
- R: Responsible and Relevant—the new paradigm of leadership for a complex, speeding-up world.
- Your leadership Promise: How one person can always make a difference (personal profiles in leadership courage).
Module 3: Leading for Sustainability: A New Business Model
- The business of sustainable abundance.
- The competitive advantage of the ethics of sustainability creating the Greatest Total Value.
- Cases: FedEx, Nike, Grameen Bank.
- Workshop Think Tank: Creating unique value in your enterprise.
DAY TWO
Module 4: Leading a Culture of Innovation
- The values and motivations of today’s workforce.
- Invite, Invent, Idealize: The tools of EverGreen™ innovation.
- Cases: Johnson & Johnson, Village Energy
- Workshop Innovation Session: Using EverGreen™ to create sustainable innovation
Module 5: Beyond Branding: Creating Value Through Your Reputation
- The six sources of brand power.
- Why your reputation is currency and how to invent it.
- Authenticity: Be the brand you deserve to be.
- Workshop Brand Jam: Increasing your brand power.
Module 6: Leading From Your Personal Legacy
- How great do you want to be? Putting your personal Promise into action.
- Using your gifts to lift the world.
- Cases: The greatest CEOs I have known.
- Workshop: Design a 3-year action plan to gain the knowledge, experience and judgment to make your greatest contribution.
All workshops are fully refundable within 30 days if you are not satisfied.
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REALeadership: Grow Your Business and Save the World at the Same Time | 8 HOUR WORKSHOP
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"Will Marre has a vision of a better world, and Will is as good as it gets in having vision and inspiring others to achieve and sustain that vision. When Will is passionate about something, things happen. 25 years ago terms like 'paradigm,' 'be proactive,' 'circle of influence,' 'win-win,' were as rare and strange as the word 'computer' was 60 years ago. Now those are not just part of the lexicon, they are concepts which empower people and organizations around the world. That happened because Will had a vision that took a regionally known professor and turned him into 'Stephen R. Covey, World-wide Guru.' Will convinced Covey to embark on an enterprise to share his little known '7 Habits of Highly Effective People.' He attracted, inspired and empowered a team that propelled The 7 Habits and the Covey Leadership Center to great heights. That company merged with Franklin to form a world leader that helped establish training as an industry, not just a few boutique businesses. None of that would have happened except Will had a vision that moved others to act."