Strategic Sustainability

10 Things Every Business Leader
Should Know About Strategic Sustainability
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“Your work with us has been vital in melding two major health care organizations of equal size and complexity into one of the largest health care organizations in the United States. Your ability to speak to large and small groups and capture the issues has been invaluable in helping us move this organization forward in complex and difficult times.”

- Van Johnson, CEO, SutterHealth

“Are you struggling to come up with meaningful innovation?”

Business is now in a headlong race to re-invent nearly every product and every service to eliminate waste, remove toxic materials and processes, reduce packaging, reuse parts, conserve energy and create new game-changing value.  Leading companies are already transforming themselves at an accelerating pace.  It is past time to fully embrace the competitive advantages of sustainability because very smart competitors who want your most valuable customers and talented employees already have.  It is time to see strategic sustainability as a key leadership advantage that drives “leapfrog” products, new business models and a steady stream of innovation.

In 10 Things Every Business Leader Should Know About Strategic Sustainability, you will learn the key drivers of strategic sustainability and how to create business value from this new way of approaching opportunity.  Most importantly you will learn our EverGreen™ Innovation process that will enable you to create actionable initiatives to capture new customers, invent unique value and remove barriers to growth.

This speech is ideal as a keynote, workshop or training to C-Level managers, HR Associations, CSR and innovation decision makers, or CSR, Green or Sustainability Conferences.

Whether your goal is to:
• Introduce a new brand or product
• Expand sustainability and marketing efforts
• Energize your sales team to sell more
• Increase employee creativity, innovation and production
• Develop company and leadership’s personal brands
the wild frontier of sustainability is Active Advocacy.

In 10 Things Every Leader Should Know… Will lays out an “energy grid” which shows a crystal clear picture of the net physical, emotional, mental, social, spiritual, and personal connection organizations generate with customers and employees. He also uses a game-changing Unique Value Analysis as an in-your-seat experiment that allows you to chart your organization’s consumer relevance, strategic sustainability efforts and strategic soul, which are the drivers of authentic consumer advocacy.

10 Things Every Leader Should Know… is packed with original research from Will’s “21 Companies for the 21st Century” active and ongoing study from innovative corporations such as G.E., Nike, Microsoft, and others. Will uses his personal cases with clients such as Nike and Johnson & Johnson and scores of under-the-radar examples to give his audiences the inspiration, innovative ideas, and practical tools you can implement immediately to make your company matter.

THE AUDIENCE WILL LEARN:

• The top 10 things every business leader should know about strategic sustainability.
• How the mega-trends of the 21st century will create more opportunity and more failure in the next decade than in the past three.
• Why sustainability creates a competitive advantage and is a platform for innovation.
• How the EverGreen innovation process creates a unique value advantage with streams of new products and customers.
• Why sustainability in the 21st century must drive strategy, rather than the reverse.
• Why a Strategic Sustainability Plan for consumers and employees is essential to create a corporate spine in a world dominated by corporate flubber.
• How cause marketing or corporate social responsibility will only work if you “own the cause.”
• The framework for Active Advocacy and how to reinvent your marketing and sales teams today.
• How to find the unique value your organization may already have.
• The six big issues that determine your company’s reputation.

Testimonials

“I have to tell you that the team was very enthusiastic about your presentation. Everyone commented to me that they learned some things they can start to apply in their lives immediately. That was certainly my take away. Your teachings are both immensely valuable, as well as practical. You also have a very engaging delivery that connects you with the audience from the get go. I hope to do another session with you sometime in the near future.”

- Joe Monahan, VP Sales, Nike

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“Will Marré has a vision of a better world, and Will is as good as it gets in having vision and inspiring others to achieve and sustain that vision.”

– Lex Watterson, President
Mountain West Capital Network

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“Will, you are a truly motivating speaker. Both your inspiring and compelling message as well as your delivery has amazed me. You always demonstrate a unique ability to quickly assimilate and incorporate the highly technical nature of our business into your presentations. Your performance in front of key groups of our partners and professionals has been a series of ‘home runs’.”

- Douglas J. Green, National Partner in Charge Tax Solutions, KPMG