Beyond Branding:
Making Your Company Matter
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“Your work with us has been vital in melding two major health care organizations of equal size and complexity into one of the largest health care organizations in the United States. Your ability to speak to large and small groups and capture the issues has been invaluable in helping us move this organization forward in complex and difficult times.”
- Van Johnson, CEO, SutterHealth
“If you went out of business would anyone notice?”
Most marketing and advertising publicity and promotion miss the essential point. You can be famous for something that matters, infamous for something bad, or just be invisible. Increasingly, most businesses default to infamy or insignificance. The constant media blast of indistinguishable promises has reduced branding to blanding. Today consumers no longer respond to branding because they demand personal relevance. The value you promise must be unique, relevant and engaging. If it isn’t the world simply doesn’t need what you’re offering. In a new world, driven by new values, what’s relevant is how you are creating sustainable abundance…a sustainable, enjoyable future.
Beyond Branding is the 21st century reinvention of marketing-driven business. It is the new world of Active Advocacy that is rapidly replacing tired tricks of product branding and is vital to anyone who is charged with value creation.
Whether your goal is to:
• Introduce a new brand or product
• Expand branding and marketing efforts
• Energize your sales team to sell more
• Increase employee creativity, innovation and production
• Develop company and leadership’s personal brands
the wild frontier beyond branding is Active Advocacy.
In Beyond Branding Will lays out an “energy grid” which shows a crystal clear picture of the net physical, emotional, mental, social, spiritual, and personal connection organizations generate with customers and employees. He also uses a game-changing Unique Value Analysis as an in-your-seat experiment that allows you to chart your organization’s consumer relevance and strategic soul, which are the drivers of consumer advocacy.
Beyond Branding is packed with original research from Will’s American Dream Project. Will uses his personal cases with clients such as Nike and Johnson & Johnson and scores of under-the-radar examples to give his audiences the inspiration, innovative ideas, and practical tools you can implement immediately to make your company matter.
THE AUDIENCE WILL LEARN:
- Why marketing in the 21st century must drive strategy, rather than the reverse.
- Why a Big Promise to consumers and employees is essential to create a corporate spine in a world dominated by corporate flubber.
- How cause marketing will only work if you “own the cause.”
- The framework for Active Advocacy and how to reinvent your marketing and sales teams today.
- How some companies are driving costs to zero while increasing value to the infinite.
- A clear process for business model/value reinvention.
- How to find the unique value your organization may already have.
- How to fully engage both your customers and employees through Active Advocacy.
- The problem your customers want you to solve.
- How to avoid the three traps of cause marketing.
- Why the myth that social networks or guerilla marketing constitute meaningful engagement.
- The six big issues that determine your company’s reputation.
Testimonials
“I have to tell you that the team was very enthusiastic about your presentation. Everyone commented to me that they learned some things they can start to apply in their lives immediately. That was certainly my take away. Your teachings are both immensely valuable, as well as practical. You also have a very engaging delivery that connects you with the audience from the get go. I hope to do another session with you sometime in the near future.”
- Joe Monahan, VP Sales, Nike
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“Will Marré has a vision of a better world, and Will is as good as it gets in having vision and inspiring others to achieve and sustain that vision.”
- Lex Watterson, President
Mountain West Capital Network
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“Your work with us has been vital in melding two major health care organizations of equal size and complexity into one of the largest health care organizations in the United States. Your ability to speak to large and small groups and capture the issues has been invaluable in helping us move this organization forward in complex and difficult times.”
- Van Johnson, CEO, Sutter Health
