Company Interviews & Research

Is Your Company on the List?

Based on the following 7 criteria:  1) growth, 2) profitability, 3) innovation, 4) sustainability initiatives 5) social responsibility 6) employee commitment and 7) brand reputation set them apart from their peers.

NOTE: These companies are in no particular order. Click on the company/logo for more research/findings.

  1. IBM
  2. Apple
  3. Johnson & Johnson
  4. FedEx
  5. Johnson Controls
  6. Starbucks
  7. Target
  8. Wal-Mart
  9. Whole Foods
  10. Nike
  11. Cisco Systems
  12. General Electric
  13. Hewlett Packard
  14. Microsoft
  15. Campbell’s
  16. UPS
  17. Proctor and Gamble
  18. Intel
  19. Gap, Inc.
  20. Pepsico
  21. Coca-Cola
  22. PG&E
  23. Texas Instruments
  24. Wells Fargo
  25. Stonyfield Farm
  26. Baxter International
  27. Timberland
  28. Clorox
  29. Xerox
  30. gDiapers
  31. Herman Miller
  32. Scripts Health
  33. Kaiser Permanente
  34. Qualcomm
  35. The Hain Celestial Group
  36. Genetech
  37. REI
  38. Patagonia
  39. Method
  40. Newman’s Own
  41. Clifbar
  42. Wegmans
  43. SAS Institute
  44. Seventh Generation
  45. TOMS Shoes
  46. Burt’s Bees
  47. Ben and Jerry’s
  48. Chrysalis


No company is perfect. It’s true. And the negative impact of thoughtless acts, unintended consequences and willful greed of business enterprise can be immense. But over the past five years I have seen genuine change in many corporations. Today there is a growing commitment by leaders to step up to creating a future that is better for everyone. No, these effects don’t repair past mistakes or make up for current compromises. But as Chip and Dan Heath report in Switch, we get people’s attention by protesting, but we get people to change through the good example of successful new strategies put into action. We all need something to “switch to,” not just be reminded about what we must “switch from.” Giving is Winning is a “switch to” message. Good things are growing. It’s time to recognize them, reward them and insist on more. Our future depends on it.