Why are a few companies exploding with growth while others are imploding with extinction? The answer to this question a university research team and I are finding are surprising. Today there are seven drivers that are the difference between dismal failure and extreme success.

These seven drivers along with the findings will be published in Will Marre’s Webinar Series and Upcoming Book:

“Apple to Zappos: Leadership Lessons From Today’s Successful Leaders Who Are Doing Things No One Else Is.”

Click Here for a FREE Download of a few of the “first findings” of these leadership lessons.

Join us on how our quest to discover the new leadership wisdom is driving both business success and a future we all want to live in. Eye-openers such as, how different leader’s beliefs about what’s most important, either open or close all opportunities.

The underlying “aha” is that today’s universal success formula is a unique secret sauce that successful leaders cook up that cannot be copied. The surprise is that everyone who is succeeding today are using new ingredients in their sauce.

WHAT ARE THESE DRIVERS?

The Realeadership Alliance, with founder Will Marre, Clemson University, and University of San Diego have identified over 100 companies whose:

• 1) growth
• 2) profitability
• 3) innovation
• 4) sustainability initiatives
• 5) social responsibility
• 6) employee commitment, and
• 7) brand reputation set them apart from their peers.

A FUNDAMENTAL CHANGE

We believe these companies may represent new leadership practices and business strategy that is essential to thrive in the 21^st century.

Evidence is mounting that global enterprise is going through a period of great disruptive change and even revolution. Increasingly consumers, employees and the public are demanding that businesses take a leading role in creating a sustainable future.

Recent research reveals that 83% of consumers say companies have a responsibility to contribute to society. But over two thirds of all consumers view business as negatively impacting the public good and environmental sustainability. Obviously there is a gap between what people believe should be the role of business and their perception of what business is doing. This is not lost on business leaders.

Today 84% of global business leaders agree that business has a direct responsibility to solve social and environmental problems. Never the less only a third of CEOs say they are integrating sustainability and positive social impact into their business strategy. (McKinsey and Co.) This gap appears to be a problem.

Volatile business results indicate that we live in an era of intense business competition, disruptive technologies, and market turbulence. The unexpected rise of Apple and Google as dominate brands and the near bankruptcy of General Motors, quality problems of Toyota and growth of Hyundai are indicators of extreme volatility. The vulnerability of the global financial systems and the pullback of consumer spending combined with extreme competition have put many organizations in a profit squeeze where growth has slowed or stopped. But not for all companies. Some leading global enterprises continue to grow through innovation and enjoy positive reputations and brand “insistence” by consumers.

While some business leaders and economists are hoping for a return to business as it used to be, many others believe that what is happening is fundamental change. They point to a new set of critical business drivers that thriving companies are using to propel innovation, growth and brand insistence.

WHAT WE ARE DOING

During 2010-2011 we will examine these companies to discover if there is a new set of common best leadership practices that correlate with exceptional results on the new social, environmental and economic score card that 21^st century enterprise is being held to. We are looking at three categories of companies, global giants, private mid-size, and growing small companies. We intend to publish our findings as both an academic study and widely publicize them with a popular business publication, through the general and online media.

The research process begins with an initial interview and an examination of an organization’s internal measures of the seven business drivers listed above. Additional processes include a limited employee survey, interviews with customers and suppliers as well as other analysis.

We acknowledge that all nominated companies are outstanding in at least five criteria of 21 Companies for the 21st Century, and we hope that you find our data of great interest and a future source of leadership development for your leaders as you face the future.

Follow Will Marre’s Blog on the
Apple to Zappos Research That is Revealing:

GIVING IS WINNING

• Google Builds a Better Boss with Project Oxygen
  Recently, CareerBliss noted that while Google remains in its Top 50 Best Companies to Work For, the company is slipping from its high ranking. Google is reported as having […]
• Seventh Generation Takes a Hand with the Next Generation
  In December of 2011, Seventh Generation announced its partnership with the nation’s first K-5 school with a sustainability theme. The Sustainability Academy at Lawrence […]
• Seventh Generation Is Among the First to Be Named “BioPreferred”
  A radical new reformulation of Seventh Generation’s laundry liquids received one of the first ever USDA BioPreferred labels in November 2011. The BioPreferred Seal labeling […]
• More...

A few of the Giving is Winning companies.
Click here for more.







Would you like us to consider your company?

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This presentation shared on Slideshare from Will Marre.